Adobe Premiere’s New Text-Based Editing Feature and AI Updates with Firefly

Posted on April 19, 2023

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Adobe Premiere has released an exciting new update featuring a revolutionary text-based editing feature and cutting-edge AI technology. This update streamlines the editing process, saving users valuable time and effort.

How Does Text-Based Editing Work?

In traditional video editing, users must manually sift through footage and select specific sections for editing. With text-based editing, users can input their desired text and have Adobe Premiere automatically locate the relevant footage, streamlining the process and making it much faster and more efficient.

AI Technology Enhancements

Adobe Premiere has also implemented AI technology that can recognize specific objects, scenes, and even voices within the footage. This allows users to easily search for and edit specific aspects of their videos without having to manually search through each clip.

Benefits of the Update

The combination of text-based editing and AI technology significantly speeds up the editing process, freeing up more time for creativity and experimentation. By automating tedious tasks, users can focus on refining the more nuanced aspects of their videos.


Adobe Premiere‘s text-based editing feature and AI technology update provide a revolutionary new way for users to edit their videos. The streamlined process saves valuable time and effort, while the AI technology makes it easier to find and edit specific elements within footage. This update is a game-changer for video editing and is sure to benefit both novice and professional editors alike.

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