The Solopreneur

Video Toolkit

Nothing fancy, just a system to make good videos quickly to grow your brand and educate your customers using Descript.

Get Instant Access for $97

Lessons

Minutes

Students

★★★★★

“This was a great course. I learned a lot of things that I will put into action with future videos. Thank you!”

Natalie M

★★★★★

“This class was very helpful and easy to follow. Thanks Joey!”

Terry R

★★★★★

“Thanks for this course. The content, organization, and relevance to the subject matter were all on point…All in all, it is solid!”

Emmanuel M

In this course, we’ll cover everything to get you up and running with an awesome video strategy and a process to produce great videos no matter what your experience level is.

Plus – with all the uncertainty of how AI and chat-based search are going to affect text SEO, video is an excellent way to future-proof your organic search strategy (and to stay ahead of your competitors).

Business Video Toolkit - Make Videos, Grow Your Business 1

What You’ll Learn

How to research and map out what videos to make that people in your niche will want to watch
Produce great-looking videos using gear you already have – your iPhone! If you want to level up we’ll also guide you on what gear to get.
Create great looking tutorials with screen recordings and custom layouts combining multiple cameras and videos
How to edit the video without going crazy (if you can edit a Google Doc you can edit video with our system)
Add music, titles, and special effects for a polished look
How to write your titles and descriptions to tap into YouTube SEO, so your video ranks up top on both YouTube and Google (this is the magic of how these videos keep working for you long after you publish them)
How to recut your videos into vertical videos for TikTok and Instagram
A whole lot more – video podcasting, interview pro-tips, studio build-out

You get access to everything right now, plus updated and future lessons we’re rolling out.

Who is this course for?

Solopreneurs, business owners and marketers who want to grow brand awareness and get new leads. The power of YouTube is the videos keep working for you for years without having to pay for exposure like other social platforms.
Content creators looking to expand into video. Turn your newsletter into a video. Expand your podcast into video (YouTube is doubling down on podcasting). Create a video course.
SaaS companies – create dynamic tutorials of your software that are way more interesting than boring Looms. Get discovered by people looking to solve problems AND keep your current customers happy by educating them on how to use your tools

Business Video Toolkit - Make Videos, Grow Your Business 2

Here’s a sample from the course

And the types of videos you’ll learn how to make

Toolkit Outline

8 Courses in 1

Create a Video SEO Strategy

Coming Soon

Free 1-on-1 Zoom strategy session for anyone that signs up before December 31st, 2023 (a $250 value)

Pro Video with an iPhone

44 Minutes

Planning Your Video
Framing for Different Platforms
Mapping Out Multiple Videos
Creating Shot Lists
Gear for iPhone Filmmaking
Free apps to record better video
Framing and Eye Lines
Lighting & Sound Made Easy
Recording B-Roll
Turning your iPhone into a webcam

Create Your YouTube Channel

42 Minutes

How to Create a YouTube Brand Channel
Customizing Your Channel (Templates Included!)
Optimizing Your Layout for New Visitors
Adjusting Channel Settings
Structuring YouTube Playlists

Editing with Descript

60 Minutes

Descript Overview
Transcribing your video and editing with text
Working in the Timeline
Video & Audio Effects
Adding B-Roll & Smoothing Edits
Creating vertical and square video clips with dynamic captions
How to create video tutorials with images and screen recordings

$97 - Instant Access

Plus These Bonus Courses

$99 Value

Build Your Studio

32 Minutes

Selecting Your Camera
Microphones and Headphones
Lighting
Studio Gear Breakdown
Soundproofing Your Space

Producing Video Podcasts

93 Minutes

Why video will grow your podcast
Zoom Alternatives
How to Use Riverside (30% discount code included)
Recording Your Episode
Exporting Your Episode
Creating Social Media Clips
Exporting Video Files
Publishing Your Podcast
Live Streaming Your Podcast

How to Interview Anyone

57 Minutes

Planning Your Interview
Research
Finding Interview Subjects
Crafting Your Interview Questions
Planning the Recording
Working with Your Subject
Creating a Radio Edit
Tips for Editing Documentaries
Polishing Your Documentary

Editing with iMovie

30 Minutes

iMovie Overview & Best Settings
Setting Project Resolution
Working in the Timeline
Video & Audio Effects
Adding B-Roll & Smoothing Edits
Advanced iMovie Techniques
Exporting Your Video
Square & Vertical Cropping

$97 - Instant Access

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Free 1-on-1 strategy session on Zoom

A $250 value

Enroll before December 31st, 2023, and get a free 30-minute video and YouTube strategy session.

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100% Satisfaction Guaranteed

If you’re not totally happy after finishing the course, we’ll give you a full refund.

Continued Support

You’ll get access to our community where you can ask questions, get help with any technical problem, and get feedback on your videos

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Ask Questions

If you get stuck or have any questions about the course or technical questions, just ask in the community to get support.

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Continued Learning

These tools are changing all the time. In the community you’ll be informed of the latest updates.

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Connect with Others

Connect with other business owners using video for marketing to learn best practices and get feedback.

Hey there - Joey here

My background is in documentary production. I’ve had films on Netflix, Hulu, and The New York Times, to name a few spots.

A few years ago I launched New Territory Media, a YouTube SEO agency for brands.

We’ve created numerous channels and dozens of videos that have gotten millions of views on videos on YouTube.

I’m not talking flash in the pan TikToks or shorts – these are long-form videos where you upload once and they keep working for you for years thanks to the power of video SEO and a solid strategy.

For about 7 years I’ve also been putting out courses on Skillshare about making videos – over 6,400 students have gone through one of my courses.

But I wanted to put together something more cohesive, that teaches a complete strategy from start to finish.

That’s what this course is.

If you’re ready to take your video strategy to the next level, let’s get going!

PS – Remember, if you sign up before June 30th we’ll do a free 30 minute 1-on1 strategy session (normally $250)

The Business Marketing Video Toolkit