Got a handful of articles this week on what I like to call Micro Media: small to mid-size media companies that produce their own original content that interests a certain niche. They either stand on their own or get acquired by larger, non-media companies and become their original content arm.
Mental Floss is a prime example of this and just celebrated its 20th anniversary. We also have a breakdown of Food52’s history. British Vogue is expanding its YouTube strategy. And not really micro but Roku paid $98 million to stream This Old House’s library of more than 1500 episodes. Just fascinating how enduring and valuable the brand of well-made, evergreen shows are.
A look at how Mental Floss, the online magazine that covers offbeat stories, has endured and evolved over the past 20 years by staying true to their instincts. ‘Mental Floss employs a small, tight-knit crew going its own way, striving to produce a very specific kind of journalism — compelling stories that, above all else, are sufficiently “flossy.”’
Has the usual suspects like video marketing but a couple of interesting ones like neuromarketing and extended reality (VR, AR). This has been trending with things like visualizing products in your space but I also think this will aid with content production, like virtual sets and production to save time and cost.
The brand crossover we never knew we needed. Mr. DNA from Jurassic Park get’s the children’s Golden Book treatment with a Book of Dinosaurs.
Product drops are common with shoes and clothing. Now they’ve made their way to ceramics, giving a post to artists who are selling out of profits instantly. Scarcity + anticipation = win.
Hey guys – check out this report on the most popular opening lines in YouTube videos.
The other royals are getting in on the YouTube wagon.
New Apps, Tools & Updates
Curious how well this will key with the angles and shadows but a handy-looking solution to a quick green screen without the hassle of large poles and stands.
Black Mirror meets job recruiting. TikTok is launching a job board for Gen Z where applicants can post a video resume (TikTok style).
Streaming & Virtual Events
Zuck is building the metaverse.
“Facebook is getting closer to launching this world in the form of a large-scale social metaverse called Facebook Horizon that, with creative tools and user-created worlds, looks reminiscent of apps like AltspaceVR, Rec Room, and maybe even Fortnite, Roblox and Minecraft. Zuckerberg calls Horizon a “very big priority” for Facebook, something that will “play a big role toward helping to build out this broader metaverse that will go across all of virtual and augmented reality.”
New company providing virtual experiences with a focus on team building. While some virtual events will go back to person, I believe virtual team-building events will continue to grow with more companies being remote.
Everyone’s adding audio features like Clubhouse. Or just removing video features so it’s audio only.