This is a great article anyone looking to make a film should read. This is what I’m trying to do with You 2.0 (life hacking movie) and I think a lot of indie films don’t get it – you need to start marketing and connecting in pre-production.
Filmmakers design creative distribution strategies customized to their film’s content and target audiences. They can begin outreach to audiences and potential organizational partners before or during production. They often ignore traditional windows, selling DVDs from their websites before they are available in stores, sometimes during their theatrical release, and even at festivals. Filmmakers are able to test their strategies step-by-step, and modify them as needed.
The quote above basically outlines my strategy. We’ll see if it works.