Vū and the future of virtual production

Posted on April 24, 2023

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is the world’s largest network of virtual production studios, offering a range of services from volumetric LED sound stages to pop-up LEDs. In this video, we sit down with Jamie Clemens from to explore the benefits of virtual production and their cutting-edge software.

Benefits of Vū’s Virtual Production

  • Total control: Filming in a volume allows filmmakers to push their creativity and have complete control, leading to more confidence in the final product.
  • Seamless integration: Virtual production is a tool that can work alongside traditional on-location and green-screen filming methods, giving filmmakers more options.
  • Creative freedom: With ‘s innovative software like Kubrick and SceneForge, filmmakers can create pre-vis scenes with ease and generate 2.5D environments using generative AI through chat GPT.
  • Accessibility: ‘s software makes virtual production more efficient and accessible, even for those with smaller budgets or less experience.


‘s software is designed to make virtual production more efficient and accessible to filmmakers. With SHOWRUNNER, filmmakers can control lighting and environment from the floor. Kubrick uses generative AI through ChatGPT to create 2.5D environments quickly and efficiently. SceneForge allows filmmakers to create previs scenes of where virtual elements will be placed, giving them more control over the final product.


Virtual production is revolutionizing the way films are made, and is at the forefront of this technology. With their world-class network of virtual production studios and innovative software, is making virtual production more accessible and efficient for all filmmakers.

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