VideoBrand

VideoBrand is a digital marketing blog and YouTube channel that helps entrepreneurs learn how to use video to grow their brands. We focus on helping creators, marketers, business owners, and entrepreneurs of all shapes and sizes make better videos.

Our content includes tutorials on making videos, using YouTube as a marketing channel, and the latest news in the world of video media and marketing.

Acting for the Camera

"Acting is living truthfully in imaginary circumstances." -Stanislavski In the spring semester we had a few acting workshops to prepare us for our F2s. Acting isn't exactly my favorite thing in the world, and one of my directing weak points. I'd much rather be behind...

Helvetica in MoMA

I was in New York this past weekend for a little fun and entertainment. I finally got to go to MoMA to see one of my favorite paintings. To my great delight, in the design section they had a whole corner dedicated to one of my favorite documentaries.

How to Make Professional Looking DVDs

I just finished designing the DVD for Cubicles to give out to the crew and interviewees. A lot of people liked the design and asked what was needed, so here's a guide I wrote up. Maxell DVD-R Printable 50 for $14.99 Get these while they're still on sale. When first...

Cubicles Survival Guide Launches Quietly

It's finally happened. As previously mentioned, the podcast spin-off of Cubicles has finally launched, though very quietly. I'm still trying to work out the bugs. I'll explain my work flow in more detail in another post, but basically I've exported the movie into an...

How to Hold an Audition

Each year The Film School holds two open auditions. It's a really good idea. Anyone can come in. They fill out a form with their information and acting experience, get a head shot, and act out a scene that's recorded. This is inputted into a database and compiled in a...

Keeping the Outline in Scope

Thursday we had to read off outlines based on our pitches. The outlines are a bulleted list of important plot points you need your script to have. Most were within scope, at least time wise. It seems there will be a lot of guns and violence in the screenings next...

Writing and SpeedEDIT – Mid-Week Coffee Break

Five Tips for Finding Writing Time - Some pretty common writing tips, but I agree with Identify Your Productivity Zone. It's the morning for me. SpeedEDIT Parody - A parody commercial for SpeedEDIT, an apparently revolutionary editor that is shipping soon. It claims...

Pitching Story Ideas

Today we had to pitch ideas for our F3 to the entire class. It was more of a "this is where I'm at with my script" versus selling your idea, since anything you decide to go with will get a greenlight. There were a few good pitches. Some even had scripts written out,...