Dorsey’s Golden Gate Speech – Design the Beautiful, Build the Impossible

Posted On March 24, 2011

In the recent Vanity Fair article on Jack Dorsey, founder of Twitter and now running his new payment startup Square, he references a speech he gave at Square on design aesthetic using the Golden Gate Bridge as an example. That speech is now online on TechCrunch, and you should watch it below.

I’m a big fan of Square; It’s what I use to take credit card payments when I’m selling stuff in person. It’s very obvious that attention to detail and design are high priorities in the company, from the sleek and portable design of the reader (a tiny square that can be stashed in your pocket and fits in the headphone jack) to even the design of the system.

They’ve basically turned the entire model of accepting credit cards on your portable device upside down. No monthly subscription. Free credit card reader. They even dropped the flat rate they would charge per transaction. Now it’s just a flat percentage.

Design the Beautiful
Build the Impossible

Written by Joey Daoud

Joey Daoud is an award-winning documentary producer. When not filming he likes to climb mountains and brew coffee.

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