How to create a video for a website in 60 minutes

Hello there!

Welcome to another edition of the VideoBrand newsletter, your quick update with video gear and marketing updates.

We’ve got an interesting demo on trying to create an explainer video in under an hour with the help of AI tools.

If that’s more up your alley and you want to see more of that, subscribe to the VP Land newsletter and our upcoming podcast.

Now let’s jump into it.


📹 Runway Studios announced another filmmaking program: OpenDocs. This program is looking to use AI generated video in non-fiction storytelling. You can submit project ideas – selected projects will get $2,500 and a Runway Unlimited account.

✀ Wondershare released Filmora 13, which has a bunch of AI powered editing tools, including Copilot Editing, Text-based editing, noise removal, thumbnail and text to video generator, object removal, and more.

🧪 Facebook is rolling out the ability to test different versions of Reels. You’ll be able to upload 4 different thumbnails or captions. After the testing period, the version with the most plays wins.

🥁 Spotify has an interesting technical blog post on how they automated their content marketing and media generation to acquire users at scale.

⌨️ OpenAI had its first developer day. The big announcements: the ability for anyone to create their own GPT, a custom version of ChatGPT. No coding skills required. Plus, there will be a GPT app store. They also announced GPT-4 Turbo with new abilities and updated training data. Check out all the details in our coverage on VP Land.

Need marketing assets? Like Yesterday?

Maybe your brand launch is tomorrow.

Maybe you have no hiring budget (been there). 

Or maybe your team is simply understaffed and overworked.

Regardless, if you need designs ASAP, you need Superside. They deliver high-quality, on-brand assets in as little as 24 hours.

Yup, Superside hires the top 1% of creatives across the globe, so you don’t have to vet freelancers or make any hasty hires in a pinch.

Why Superside?

Graphic design, websites, ad copy–it’s all on-brand and on-time

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Transparent pricing from the start to save you up to 50%

TL;DR: It’s a design subscription service tailored for MM and ENT companies.

Start using Superside!

🌐 PostHero: Remote workflow solution using Blackmagic’s new Cloud Store products (got a cool remote editing use case in VP Land)

🎞️ FilmConvert: Make your videos look like film. Now supports iPhone 15 Pro and Apple LOG

🦞 Plai Labs: Released a new text-to-video tool for creating 3D animated videos

Using AI Tools to Make a Video From Scratch in an Hour

Started a new series. 1 Hour Video 

I take a website, landing page, blog post, etc, and try to create a video for it in less than 60 minutes.

First test:

Creating a landing page video for

Here’s an overview of the process but check out the full video.

I used Descript to assemble most of this video. If you’ve never used Descript before, check out all of our tutorials to get up to speed.

The 60 min process (and timestamps):

00:00 – Intro

00:25 – The Game Plan

01:40 – Finding stock footage clips in Descript

02:30 – Use Runway’s Video to Video to change clips into different animation/illustration styles (Spoiler: ran into a bunch of issues with this)

07:10 – Created a video script in ChatGPT

08:20 – Generated natural sounding voice over with ElevenLabs

10:00 – Used Runway’s Text to Video tool. Still had some issues but got a working shot.

10:55 – Added voiceover and music to Descript (grabbed the music from Descript’s included stock library)

13:49 – Taking screenshots from the website

14:20 – Editing the video in Descript

18:30 – The Final Video

Ran out of time to add titles.

Let me know what you think and send me your website or blog post if you’d like to be in a future episode!

How else I can help you:

Check out our YouTube channel with lots of free tutorials (and let me know what else you’d like covered)

Join our free community to level up your video skills and connect with other founders, marketers, and creators.

Want to make videos yourself (or train someone on your team?) Get our Business Video Toolkit, which has had over 7000 students

If you have a specific project in mind and would like to potentially work together, just hit reply


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