Objectified – Design Pr0n

Posted on April 20, 2009

“Every object tells a story if you know how to read it” -Henry Ford

Everything is designed. Some one, some where put some sort of thought into the design of whatever object you’re using. Yes, some put more thought into it than others, but no object that you use ended up the way it is by chance, and that is the subject of Objectified – our interaction with the objects we use everyday and the people who designed them.

I love design. Design, architecture, typography. Objectified is the second film from Gary Hustwit, his first being Helvetica, one of my favs.

The thing I love about both films is it makes you stop and analyze what you pass by every day. Helvetica is one of the most common fonts that you see hundreds of times a day, yet never thinking about…until, of course, you see Helvetica.

Objectified does the same with the design of industrial objects. It mainly features the companies and designers that are putting out the best designed products and their thoughts on what design should do and where it’s going.

Basically it’s a film starring Apple, IKEA, and IDEO, you know, the titans of great design.

It’s great to see a film like this in a festival because you’re with a great audience, the kind of audience that erupts into applause when one of the interviewees states there’s only one company that’s consistently putting out great design, and that company is Apple.

I met Gary before the film screened. The only thing I could manage to think of to say was, “I love Helvetica.” I know, very witty and insightful. But then I think of what would happen if any normal person met Gary, say, my mom.

“You make films? What’s your film?”

“Helvetica. It’s about the font.”

“Oh…You made a film about a font?”

Objectified illustrated by Austin Kleon (via Objectified)

Gary said he’s working on a third film to sort of round out this design trilogy, though no word on the subject matter.

Written by Joey Daoud

Joey Daoud is an award-winning documentary filmmaker. His past films have appeared on Netflix, The New York Times, and National Geographic. He is also a YouTube creator across multiple channels with videos garnering millions of views. In his free time, he likes to climb mountains, scuba dive, and brew unique coffees.

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  1. Cara

    I love stuff like this! It’s a little bit like crack for me. I’m might even call myself a font whore. There I said it. Feels good.

    • Joey

      I’m right there with you, perhaps we can start TA (Typographers Anonymous). Have you seen Helvetica?

  2. Cara

    I’m in. I haven’t seen Helvetica, actually this is the first time I’ve heard of it but I want to see it for sure.