by Joey Daoud | Apr 16, 2009 | Documentary, Film Festival, Marketing, Movies
I’m somewhat familiar with the world of advertising, though admittedly most of that knowledge comes from watching Mad Men. Either way I love advertising (well, advertising done well), so I was excited to see that Art & Copy was at Full Frame. Art & Copy...
by Joey Daoud | Apr 20, 2009 | Movies
“Every object tells a story if you know how to read it” -Henry Ford Everything is designed. Some one, some where put some sort of thought into the design of whatever object you’re using. Yes, some put more thought into it than others, but no object...
by Joey Daoud | Jun 12, 2012 | Editing, Technology
I’m not one to post breaking news, but as a Mac Pro user this make me very happy. A lot of new Apple toys were announced on Monday. Many of us hoped there would be an update to the Mac Pro, which hasn’t seen any changes in over 2 years. What Apple did was...
by Joey Daoud | Jun 13, 2012 | Editing, Final Cut Pro X, Software
They say Adobe After Effects is like Photoshop for video (or aims to be). I’ll take it a step further and say Final Cut Pro X is like Adobe Illustrator for editing. This post is a continuation of what I like about Final Cut Pro X. Check out part 1 on metadata...
by Joey Daoud | Jun 27, 2012 | Editing
Here’s a recap of the 3 posts that highlight what I love and why I’m sticking with FCPX. Basically it boils down to metadata, magnetic timeline, and filmstrip view. I Had it All Wrong. Metadata is the light. It’s Like Illustrator for Editing...