by Joey Daoud | Feb 1, 2012 | Development
People in groups tend to sit back and let others do the work; they instinctively mimic others’ opinions and lose sight of their own; and, often succumb to peer pressure. The Emory University neuroscientist Gregory Berns found that when we take a stance different from...
by Joey Daoud | Jan 25, 2009 | Marketing
The Cobra: Inside a Movie Marketer’s Playbook – The New Yorker This article from The New Yorker is one of the best things on marketing I’ve ever read. Yes, it’s a bit long, but if you’re interested in the business side of movies...
