VideoBrand

VideoBrand is a digital marketing blog and YouTube channel that helps entrepreneurs learn how to use video to grow their brands. We focus on helping creators, marketers, business owners, and entrepreneurs of all shapes and sizes make better videos.

Our content includes tutorials on making videos, using YouTube as a marketing channel, and the latest news in the world of video media and marketing.

Why Google’s new AI search is great for video

Why Google’s new AI search is great for video

May 17, 2023 |

Welcome to your midweek dose of the latest video news and updates. Lots of AI news, let’s jump into it. Joey 🛍️ YouTube added some new updates to easily tag products inside videos (both regular videos and shorts). stumped on what kind of content to post next? 🤔 make...

Heading to Park City

Jan 12, 2015 | , ,

Exciting news to kick off 2015. Papa Machete, the film I co-produced in Haiti, will be having its US Premiere at Sundance. Dolphin Lover, a short doc I produced, shot, and edited, will be having its World Premiere at Slamdance. Excited to finally head out to Park City...

GH4’s Faux Pre-Roll Recording Mode

Dec 2, 2014 | , ,

A month or so ago Panasonic released a firmware update to the GH4. The biggest feature that got a lot of buzz was a 1:1 shooting ratio, enabling better use of anamorphic lenses. But there was another interesting feature listed that caught my eye. Way down at the...

GoPro’s 4K HERO4 and $129 Crash Cam

Oct 1, 2014 | ,

GoPro Introduces HERO4: The Most Powerful GoPro Lineup, Ever | GoPro News GoPro announced their anticipated HERO4 camera that now shoots 4K (did they plan their model numbering system years ago to coincide with the rise of 4K?). 4K for $500, not bad. How good is the...

1-Hour Photo App Brings Analog Patience to iPhone

Jul 23, 2014 |

I'm a big fan of apps that bring back some of the restraints of analog technology that we've  completely forgotten with digital. Now I'm not giving up my digital cameras or editing programs any time soon, but the restraints are fun exercises in creativity and...

Experimenting with Natural Looking HDR in Zion

Jul 17, 2014 |

When NAB wrapped in April I wanted to take a few days to explore some of the great national parks in the area. So I rented a car and did a small camping road trip through Zion and Bryce Canyon. The south of Utah is an insanely beautiful assortment of one national park...

The GH4 RAW Enigma & 4K Footage of an Owl Eating a Fish

May 4, 2014 | ,

GH4 arrived on Friday. I took it out to Big Cypress National Preserve to give it a spin and play with the Panasonic 100-300mm 4-5.6 lens I rented. This isn't a camera review post but overall the camera was great. I shot a lot of stills and some 4K video. Below you can...

Some Things I Saw at NAB

May 4, 2014 | , , ,

I was fortunate enough to be covering new gear at NAB for Filmmaker Magazine. It was my first time there and overall a great experience.  There was a lot of cool updates and little gear solutions like clever light stands or inflatable softboxes, but no one item that...

Shot on iPhone (Additional Equipment Used)

Mar 21, 2014 | ,

At the beginning of last month Apple came out with another great commercial featuring day in the life activities of people around the world using Apple products seamlessly in their life. The kicker at the end of the video is that the commercial itself was all shot on...