VideoBrand

VideoBrand is a digital marketing blog and YouTube channel that helps entrepreneurs learn how to use video to grow their brands. We focus on helping creators, marketers, business owners, and entrepreneurs of all shapes and sizes make better videos.

Our content includes tutorials on making videos, using YouTube as a marketing channel, and the latest news in the world of video media and marketing.

Flattr Beta Testing

May 20, 2010 | ,

A few weeks ago I wrote about the new site Flattr, which is a new venture to try to monetize blog content. Basically it's a button like a Digg button, you click on stuff you like and depending on how many things you Flattr, the monthly amount of money that's in your...

My Kickstarter Experience: The Good, Bad, and Ugly

May 18, 2010 |

It's four days before the deadline for my Kickstarter project reaches its end. I'm only about a third of the way to my $9000 goal - a seemingly impossible feat. A few hours later the goal is reached! So sudden? Anti-climactic? I know. Now I wish I could say I received...

How to Figure the True Cost of a Kickstarter Project

Mar 4, 2010 | ,

Focus of Project The first big question is do I got for all the money I actually need (to film, edit, and send to festivals) or focus the project on one specific event, and take it one step at a time, with future projects for different stages of the production. … Well, if you were 100% honest and your project budget is the bare minimum you need to complete it, then where is that couple of hundred dollars supposed to come from?

Behavior Patterns of Kickstarter Funders

Mar 1, 2010 | ,

This is a precursor to a post I'm writing on how to figure out the true cost of a Kickstarter Project (using my recently posted project as an experiment). I was curious to see what funding levels got the most response, so I'd know which area to put the most attention...

Andrew Interviews Himself

Feb 26, 2010 |

Who the hell are you? I'm a 25 year old filmmaker. I went to the FSU Film School and graduated with a BFA in film production. I live in Miami and try to keep busy. I work primarily as an editor and TV producer for a show called ArtStreet, which airs on WLRN-TV...

Kickstarter and Flattr

Feb 24, 2010 |

I want to briefly touch on two fundraising websites/programs because I'll be writing a lot more about them soon (at least on Kickstarter). Since I just mentioned Kickstarter, I'll start there. We briefly talked about this in the last podcast, but just in case you...