VideoBrand

VideoBrand is a digital marketing blog and YouTube channel that helps entrepreneurs learn how to use video to grow their brands. We focus on helping creators, marketers, business owners, and entrepreneurs of all shapes and sizes make better videos.

Our content includes tutorials on making videos, using YouTube as a marketing channel, and the latest news in the world of video media and marketing.

Blue Screen – Set Anatomy

A tentacle is being shot on a blue screen so it can later be superimposed over some other footage. The trick with blue and green screen is to light the screen evenly and not have any color spill onto what you want to remove. Normally you'd want a larger screen and to...

Out of Country

I'm out of the country right driving around Europe in an English car (with right side steering). Just had my bags stolen in Prague, which is a slight setback but fortunately my camera and laptop were with me. I've found Europe to be pretty similar to America, but as...

Charts – Set Anatomy

Charts are shot for each new roll of film and when the color temperature of the light changes (going from indoor tungsten lighting to outdoor daylight). This tells the lab when they transfer the film to video what 18% neutral gray is so the colors come out accurately.

Spaceship Set – Set Anatomy

All of these flats and the floor are made from 4x8 sheets of dry erase boards. The two red marks on the kiosk are for motion tracking for some monitors that will be added in post. Baby Cools and Tweenies are suspended above the flats for lighting.

Flats – Set Anatomy

Flats, or fake walls. These flats have little holes in them for a lighting effect, which is why many lights are pointing at the backs of them. From left to right, the lights are a 1k soft, 2k soft, and 1k soft.

Ads, Moby, Editing, and RED – Coffee Break

Moby Film Music [FreshDV]- This is super cool. Moby has a website that lets you download his music and use it for free in independent and non-profit films. If you're making a commercial film, you can easily apply for a website. It'd be great to see more composers do...

How to be a Second Assistant Director

Get a thumb drive. A car helps too. You're the paperwork person. Crew sign-in, meal sign-in, call sheets - it's all you. I'm a big fan of filling the crew names in, alphabetically, during pre-production, versus having people write their own names in. This speeds...