VideoBrand

VideoBrand is a digital marketing blog and YouTube channel that helps entrepreneurs learn how to use video to grow their brands. We focus on helping creators, marketers, business owners, and entrepreneurs of all shapes and sizes make better videos.

Our content includes tutorials on making videos, using YouTube as a marketing channel, and the latest news in the world of video media and marketing.

3 O’Clock Meeting with the Dean

Jul 10, 2007 | ,

I've got a meeting with the Dean of the Film School today. It's nothing bad, I scheduled this meeting. When I went to Steelcase for my documentary, I got a two hour tour that covered a lot of interesting office design topics. About a minute ended up in the final cut...

How to Turn 10 Extras into 100

Jul 9, 2007 | ,

This was a trick that was used during one of the shows I was on last weekend. It was a funeral scene inside a church, so the pews had to be full of mourners. The only problem was we had about ten extras, half of which were crew. Fortunately, the camera can be fooled....

A Truck Full of Equipment

Jul 8, 2007 | ,

Each production gets a certain amount of equipment that I suppose someone deemed was enough to make a film. This is a standard package that has the camera, big and little sticks, dolly, dolly track, assortment of lights, sandbags, apple boxes, c-stands, light stands,...

How to be a Best Boy Electric

Jul 6, 2007 | ,

Show up for check-out, or worse - the truck is transferred over to you from the previous show. Open the door to find everything in disarray. Curse the previous crew under your breath as you shift through all the special equipment that should have been taken off and is...

Grip and Electric – You Will Get Wet

Jul 4, 2007 | ,

I'm finally done with my two back-to-back film sets as Key Grip and Best Boy Electric. We wrapped at 12:45 am last night, pushing just about every Film School rule with overtime and wrap times to the limit. I learned a few things during the past two sets. One, though...

Mid-Week Coffee Break for the Fourth of July

Jul 4, 2007 |

The 6 Myths Of Creativity [lifehack.org] - This article busts some creativity myths, such as time pressure fuels creativity and competition beats collaboration. In our diary study, people often thought they were most creative when they were working under severe...

New Set, Different Job

Jul 2, 2007 | ,

Saturday was picture wrap for the show I Key Gripped, but there's no time to recover as yesterday started a brand new show where I'm Best Boy Electric. Most of the crew that I worked with Thursday-Saturday is also on this show. The sudden shift is slightly weird. You...

How to be a Key Grip

Jun 30, 2007 | ,

Before production, oversee checkout and make sure everything is loaded on the truck properly. You're responsible for its safekeeping. Pickup truck from the Film School during production. The Key Grip is the driver. Make sure you get to set before call time, because...

Take 5

Jun 29, 2007 |

I've been back on set since yesterday as Key Grip. I finally have a job that doesn't require a week of preparation or filing out paperwork an hour after the day is wrapped. The only problem is gripping can be physically demanding and does leave one tired at the end of...