VideoBrand

VideoBrand is a digital marketing blog and YouTube channel that helps entrepreneurs learn how to use video to grow their brands. We focus on helping creators, marketers, business owners, and entrepreneurs of all shapes and sizes make better videos.

Our content includes tutorials on making videos, using YouTube as a marketing channel, and the latest news in the world of video media and marketing.

Off With the Talking Documentary Head

May 20, 2007 | ,

As noted before, some classmates aren't the biggest fans of the documentary aspect of our curriculum. Reasons vary from the lack of full creative control, non-fictional (educational) stories, or just sheer dislike for the documentary genre. I'll admit that prior to...

It’s Off to Set I Go

May 19, 2007 |

Tomorrow marks the start of the first thesis film I'll be working on. A shooting day is split up into two six-hour blocks, with at least a half-hour for lunch and the possibility of overtime (a thirteen-plus hour day is not uncommon). Since the film isn't too...

Tech Scout

May 18, 2007 |

Continuing with the Art Directing pre-production for my first thesis film, I went with some of the main crew members the other night to check out a location we were shooting at to see what kind of props we would need to get. Luckily, not that many. The Director wants...

InqScribe – Best Transcribing Software

May 17, 2007 | ,

I'm finally in the last stretch of transcribing my documentary footage, so I'll keep this post short. I thought I'd talk about the amazing software that I've been using to help me in my task - InqScribe. Basically it's a video player and text editor, but with the sole...

Director’s Prep

May 16, 2007 |

The Director's Prep was a lot shorter and painless than people had made it out to be (maybe because this is a fairly simple film). On the administrative side, the Head of Production, Cinematography, Screenwriting, and Editing teachers attended. Crew wise, it was the...

Full Frame Film Festival

May 15, 2007 | , , ,

Being that our second semester was mainly dominated by documentaries, The Film School supports us in going to the Full Frame Documentary Film Festival, which ran from April 12-15 in Durham, NC. I know this post is slightly overdue, but I was waiting for the Festival...

Coffee To-Go

May 15, 2007 |

Google Reader Mobile does a pretty good job in serving RSS feeds on my phone, but I find that sometimes they break the articles up a bit too much, requiring a bunch of clicking and scrolling past all the Google links. Now in the Imports section are various links to...

First Director’s Prep

May 15, 2007 |

Just finished preparing for the Production Design aspect of the Thesis film this weekend. I'm a NY Times Sunday subscriber, so basically I've been saving all the NY Times Magazines knowing down the line they'll come in handy for reasons like this. So preparing was...

Jumping Above the Line

May 14, 2007 |

With Thesis films right around the corner, I'm about to begin my first job in an ATL position - Art Director (a job that I didn't realize was ATL). Basically I assist the Production Designer with whatever they need. The film I'm working on is pretty contemporary - no...