VideoBrand

VideoBrand is a digital marketing blog and YouTube channel that helps entrepreneurs learn how to use video to grow their brands. We focus on helping creators, marketers, business owners, and entrepreneurs of all shapes and sizes make better videos.

Our content includes tutorials on making videos, using YouTube as a marketing channel, and the latest news in the world of video media and marketing.

The American Pillow

Mar 6, 2007 | ,

I am currently writing this on a yellow pad (now transcribed) in the back seat of a Jeep Grand Cherokee en route to Athens, GA. It's been an exciting couple of days. Best to start with the beginning. We left on the eve of a massive storm across the southeast. A...

On the Road Again

Feb 28, 2007 | , ,

Some back story: So the other two members in the Doc group are focusing on the Patriot Guard and Celebrity Impersonators, while I'm doing Cubicles. The Patriot Guard is a group of motorcyclists that go to the funerals of Iraq soldiers per the family's request to...

The Film-Look

Feb 27, 2007 | , ,

Despite the popularity of DV, filmmakers seem to always be after that elusive film-look. Though HD and Digital Video keep rapidly advancing, film has set the bar high. While the realistic look of DV is more appropriate for some mediums (documentaries, mockumentaries,...

Children of Men

Feb 20, 2007 | ,

I know Children of Men is slightly old news, but Emmanuel Lubezki won the ASC award for best cinematography so that makes it current. I'm not surprised but am extremely glad he won. If you haven't seen Children of Men then you (and apparently the Academy) are missing...

Documenting the Documentary

Feb 16, 2007 |

With the F3s done, it's time to take the helm again with two projects: F2s (more on that in a future post) and documentaries. In documentary class we're supposed to keep a journal of our progress, so might as well keep it here. After a bit of debate on doing my...

BTL of the Week

Feb 9, 2007 |

So BTL of the Week, as the name implies, was supposed to be a weekly post recapping the BTL job I just performed on an F3. Well F3s are now over so I'll just do a recap of the jobs us first years did and what I learned that will be useful for thesis (as we have to do...

Drawing The Line

Dec 31, 2006 | ,

So as noted here before, and it's a pretty big distinction for how films are crewed and scheduled at The Film School and in the real world, jobs are classified as Above-the-Line (ATL) and Below-The-Line (BTL). It's not too hard to remember the difference. Writers,...

What We Watch

Dec 27, 2006 | ,

Each semester we have a Film Genres class which is basically a screening of a film selected by a different faculty member each week. The following is an incomplete list of the films we watched (I can't remember all the films) with some links to the complete film,...