It's finally happened. As previously mentioned, the podcast spin-off of Cubicles has finally launched, though very quietly. I'm still trying to work out the bugs. I'll explain my work flow in more detail in another post, but basically I've exported the movie into an...
Marketing
From Presentation Zen to Filmmaking Zen
I like presentations. Let me correct that. I like good presentations. People seem to have finally woken up and realize that good presenting requires a good story (and no bullet points). Presentation Zen, both the book and blog, utilize the visual power...
Keep the Pitches Off the Elevator
Imagine this - you stop by a big studio, maybe to try to get a few minutes with an exec to pitch your next idea. As you get back on the elevator to leave (with the no scheduled meeting), the door opens to reveal the Head of the Studio already riding down. "Great Zeus,...
Interning and Secrets
To continue my tail of un-hiring woes, we must first go back a few months to the first time I drove Geoffrey Gilmore around. As I said in summation, driving Geoffrey around brought me a lot closer to Paul Cohen, an independent distributor ((That means he buys films...
20 Amazing Movie Posters
Movie posters are the main visual representation you have to get someone to see your movie. Most are safe. Some, however, push beyond a simple advertisement to a work of art. These are 20 posters that dare to be different, all from films released in the past year or...
Inside a Movie Marketer’s Playbook
The Cobra: Inside a Movie Marketer's Playbook - The New Yorker This article from The New Yorker is one of the best things on marketing I've ever read. Yes, it's a bit long, but if you're interested in the business side of movies it's a must read. The article follows...
Here’s Marketing I Love – NBS Nightly News with Ted Philips, March 11th 1970
YouTube - NBS Nightly News with Ted Philips, March 11th 1970. This. Is. Amazing. Marketing. Who watches the Watchmen?
Art & Copy – Minds Behind the Greatest Ads
I'm somewhat familiar with the world of advertising, though admittedly most of that knowledge comes from watching Mad Men. Either way I love advertising (well, advertising done well), so I was excited to see that Art & Copy was at Full Frame. Art & Copy...
Sunburned and Going Viral
I'm in Sarasota right now, on what I believe is my first paying video job. It's operating a HI-POD, basically a 30 foot pole with a camera on top, for filming a soccer tournament. I've seen more soccer matches in that past two days than I've seen in my life, and...