VideoBrand

VideoBrand is a digital marketing blog and YouTube channel that helps entrepreneurs learn how to use video to grow their brands. We focus on helping creators, marketers, business owners, and entrepreneurs of all shapes and sizes make better videos.

Our content includes tutorials on making videos, using YouTube as a marketing channel, and the latest news in the world of video media and marketing.

Keep the Pitches Off the Elevator

Jun 17, 2008 | , ,

Imagine this - you stop by a big studio, maybe to try to get a few minutes with an exec to pitch your next idea. As you get back on the elevator to leave (with the no scheduled meeting), the door opens to reveal the Head of the Studio already riding down. "Great Zeus,...

91 Set-Ups in 3 Days

Jun 12, 2008 | ,

Yes, we got 91 set-ups ((A set-up is essentially a shot. Every time you move the camera, change lenses, change lighting, or film new action, that's a new set-up.)) in 3 days. That's about 30 a day. The 6 day show had 106 set-ups. Bottom line is we got a shit-ton of...

Get Your Coffee on Alltop

Jun 8, 2008 |

I'm in the Movies section on Alltop. What's Alltop? A new feed aggregator site from VC Guy Kawasaki that tries to bring the power of RSS feeds ((Most sites and blogs that publish posts or articles offer their content through a feed, which you can subscribe to and read...

A World Within a City

Jun 7, 2008 | ,

As I get ready to DP this Sunday by box building (for lights) and color temperature fretting, I decided to stop by one of the other sets that was filming today. I knew they were shooting in a park near downtown. What I didn't know was this little park had a lost...

Full Battle Rattle [Documentary]

Jun 5, 2008 |

Out in the middle of the Mojave desert at Ft. Irwin, California, is a billion dollar mock Iraq village in an Army training center, filled with Iraqi roll players. Before units are deployed to Iraq, they come here for three weeks to simulate what they will encounter in...

I Claim Life Hacking Documentary

May 30, 2008 |

That's right. In keeping with my fascination of offices and productivity, my next doc is on life hacking. It's been tough explaining life hacking in one sentence. I've been going with 'an online community dedicated to finding shortcuts to save time and make oneself...

The Glamour of Producing

May 30, 2008 |

Ten cans of film have been turned in after the longest producing job I've had yet - six days of summer thesis kick-off. You get three days to shoot your thesis film, or you can team up and double your resources as the DP and Director did here and shoot for six days...

I’m Not Dead Yet

May 20, 2008 |

So I went from a post a day to nil. As you might guess, school has started again and to kick things off I'm producing. I have all these post ideas (like how Burn Notice went, a battle between students and faculty, and how I drove Geoffrey Gilmore, Director of...

So, What Do You Want to Do?

May 8, 2008 |

"So, what are you going to do after you graduate?" is a question I've been hearing a lot more frequently. Sometimes it's followed by, "New York or LA"? While the upcoming thesis cycle and finishing school seem to be the only things I have to worry about, I do realize...