VideoBrand

VideoBrand is a digital marketing blog and YouTube channel that helps entrepreneurs learn how to use video to grow their brands. We focus on helping creators, marketers, business owners, and entrepreneurs of all shapes and sizes make better videos.

Our content includes tutorials on making videos, using YouTube as a marketing channel, and the latest news in the world of video media and marketing.

How ‘On The Lot’ Should Have Been

Aug 31, 2007 |

I meant to write about On The Lot when the show first started. For one reason or another, I never got around to it, but now that the show is over and nothing changed I'll write about how I thought it should have been. The only two good things about the show were Gary...

We Did This Every Week

Aug 31, 2007 |

If you're at this site (which you're probably not), you've probably heard of Spielberg and Mark Burnett's new reality show On The Lot. Over the season, the 16 filmmakers will produce short films in every genre every week and the viewers will vote on who gets...

Film Books

Aug 28, 2007 | ,

These are a few of the books we're required/recommended to get. Hopefully I'll be able to go into more detail about each one in the future. We were recommended to buy this book last year for Filmmaking I, and now both Filmmaking III and Advanced Cinematography are...

Back to School

Aug 27, 2007 |

Vacation is over. Today is the first day of fall semester. There's a pizza mixer at noon so my class, now 2nd Years, can meet the 1st years, the class that will be crewing our films. Here's a lineup of the classes we'll be taking: Filmmaking 3 Screenwriting 2 Advanced...

How to be a Second Assistant Camera

Aug 20, 2007 |

Eat before you arrive. As soon as the grip truck arrives your main priority is to unload the camera equipment, load the mags for the day, and help build camera. Once all that's done, you can maybe grab a bite to eat if they're still setting up the shot. Learn how to...

How Not to Produce

Aug 19, 2007 |

Get the permit for the wrong location. Don't get all required parts for a piece of special equipment. Don't get food and craft services for any part of the production. Claim you did everything. Get an assistant to pay for everything. Don't get the food in time. Better...

The Little Differences

Aug 18, 2007 |

In all of Europe it's pump first, pay later. The pumps also have plastic gloves to keep your hands clean. It's really called a Royal with Cheese. A grilled sandwich is called toast. Diet Coke is Coca-Cola Light. Soda is still served in glass bottles. Germany has the...